Have you ever asked your SEO Agency “what is content marketing”? If yes, they have probably said it is a strategy that revolves around the regular generation and circulation of unique content across different digital mediums. When done correctly, content marketing services can create brand awareness, generate leads, and convert them into regular customers. However, this can only be done if the content adds some value, i.e., provide information that other companies do not. Potential customers must be able to relate to it by means of engagement while also being able to share it to other buckets within your target market. Content Marketing agencies like Being Digitalz specialize in this.
Being Digitalz are masters of content strategy, creating and delivering regular, helpful and inspiring content to a range of audiences at just the right time in the customer journey. We know how to create content that builds trust, drives action, and amplifies your message whilst increasing SEO visibility.
Everything we do feeds into a cycle of learning, creating and refinement. We find out exactly what your customers need and how they need it, to deliver a highly targeted and bespoke solution.
Put simply, we put your brand in front of your audience when they need you the most, and know how to keep you there. We help people connect to businesses by providing every content marketing service you require, and believe in complete transparency. If you don’t need it, advise you against it; similarly, if you need it, we guide you with the way forward.
Digital marketing agencies specialize in conceptualizing and executing content marketing strategies. While the basic steps are similar, each agency has their own content marketing approach – so do we. Given below is how Being Digitalz – a top content marketing company in Mumbai - goes about content marketing:
Articles and blogs are a brands way of sharing knowledge about their passion and industry with their target audience. This is usually done by publishing on-page or off-page content, i.e., content on the company website or other informational websites. It is one of the most integral parts of content marketing due to its ability to drive website traffic.
A white paper is a detailed guide revolving around a specific subject, the problems around it, and solutions for the reader. B2B organizations in the pharmaceutical, consulting, and financial sectors, or government bodies write these to show their findings to a large part of the target market.
A website is a company’s digital profile in the 21st century. It is the first place that a prospective customer visits to learn more about a brand. The content needs to be informative and to the point. Everything that a prospect would like to know about the company must be mentioned, lest they bounce to a competitor's website.
Infographics and asset design are visual parts of content marketing. They are a visual representation of information. While articles are usually informative and verbose, infographics represent a story in point format. It makes the reading experience more pleasurable while attracting the audience bucket that does not enjoy reading long-form content.
There is so much information that we get through our research and development and this is the step where we use that to formulate the strategy. Each member of Being Digitalz now brainstorms about what kind of content will work on what platform and for what audience based on the four steps mentioned above.
The leadership team now determines which team member will be able to do the best job based on the strategy. The team is made in a way that each goal is achieved on time, irrespective of the hurdles we face on the way. This includes design, copy, and development professionals that work cohesively to ensure that the client get a run for their money.
Now to one of the most important aspects of our content marketing plan – planning when each content piece is to go live. We use cutting-edge tools like HootSuite and Sprout Social for all social media scheduling; however, a simple excel sheet will do for starters too as that can be used across platforms. We also map each team member to their post for added efficiency.
Yes, we give it our everything while conceptualizing and executing each client's content strategy plan, but we measure results after the content goes live too. We understand what has worked and what has not and then, refine our content marketing strategy plan accordingly. This is called optimization and happens across platforms based on metrics.
Being Digitalz provides professional content marketing services, and has become a big content marketing agency in Mumbai. We specialize in strategizing your content for maximum results, no matter what the goal. Given below are the things we cover in content marketing services:
It’s 2022 and it is essential for each brand to be on social media to establish a connection and engage with their target audience. We have an army of social media pros who are passionate about content creation that results in customer engagement. If this is your goal, look no further as Being Digitalz is geared to put you in the driver's seat..
Having a top-ranking page organically is what most brands yearn for – we turn this dream into a reality. Our team has over ten years of experience in the field and checks your website for technical issues, performs keyword research, and implements industry best practices so that your content reaches the right target audience.
Research shows that long-form content works well, especially in the B2B industry as they are interested in hard-core data. This includes articles, blogs, landing pages, and website content. Our content team consists of people that enjoy research as much as writing, making it an award-winning combination for you (hopefully)!
While most content marketing agencies in Mumbai won’t give you trade secrets, we’re different – we want you to benefit whether or not you partner with us. If you are looking at tips for content marketing, we have got you covered.
Having a website, social media pages, and other supporting collateral is of essence to businesses today. However, without the right content marketing services, they will not be able to work optimally for your brand. Given below are the various content marketing benefits for your brand:
A couple of major advantages of content marketing is that it enables your target audience to get educated about the brand and reaches a much wider segment than your website would alone.
There is a limited amount of information that a brand can give through its website. Content marketing companies in Mumbai can recommend how and where you can give your target audience a chance to learn more.
Search engine optimization (SEO) is the process by which a brand can maximize their website visitors by ensuring it appears high on the search engine results page (SERP) ranking.
The benefits of content marketing also include redirecting quality traffic to your website or other online properties. Professional agencies help brands find the right balance between quality and quantity of content that gets put up.
Content marketing services consist of various ways to publish and promote your brand's content in order to improve customer relations and surpass business objectives. Not only should your content marketing plans inform the target audience about your products and services but also talk about the industry in general. Given below are what content marketing agencies in Mumbai will help you with:
Articles and blogs are a brands way of sharing knowledge about their passion and industry with their target audience. This is usually done by publishing on-page or off-page content, i.e., content on the company website or other informational websites. It is one of the most integral parts of content marketing due to its ability to drive website traffic.
A white paper is a detailed guide revolving around a specific subject, the problems around it, and solutions for the reader. B2B organizations in the pharmaceutical, consulting, and financial sectors, or government bodies write these to show their findings to a large part of the target market.
A website is a company’s digital profile in the 21st century. It is the first place that a prospective customer visits to learn more about a brand. The content needs to be informative and to the point. Everything that a prospect would like to know about the company must be mentioned, lest they bounce to a competitor's website.
Infographics and asset design are visual parts of content marketing. They are a visual representation of information. While articles are usually informative and verbose, infographics represent a story in point format. It makes the reading experience more pleasurable while attracting the audience bucket that does not enjoy reading long-form content.
Videos are the highest engaged form of content online – with an 80%+ engagement rate over static posts and articles. They are easily shareable while being easier to consume as most platforms auto-play them. However, the script and supers need to be on-point for this – something that agencies specialize in while creating a content marketing strategy.
Newsletters are an ideal way to keep your clients and employees updated about the happenings in your company. This becomes a regular form of communication to keep you on top of everyone’s minds. In addition, it can also show how future-ready you are. New policies, employees, clients, and what others can look forward to are a few details that should be mentioned.
Today, 95%+ of your prospective customers are likely already have an email id. Targeting them with customized communication directly in their inbox can garner a good conversion rate. Our copy will entice them to open the email and the design will serve as an ideal hook for them to fill in the lead form. Automation can further boost your leverage by sending emails at the ideal time.
While you can tell prospective clients about your achievements, a case study can give them all the required details to instill that extra confidence. However, it needs to be written in a compelling way to show your company’s value addition. They help convert customers by showing them your thought process, turnaround time, unique selling propositions, and more.
350+ Satisfied Clients
7+ Countries Served
50K+ Keywords Optimized
$600K+ Budget Managed
50+ Social Campaigns Executed
100+ Websites Developed
Brands using content marketing usually show a growth of up to 25% more than those not using content marketing. If asked why content marketing is important for business, it’s because you can generate up to 3x more leads with an effective strategy.
The answer to how can content marketing help a business is – aid in brand awareness, build trust with your customers, increase organic search results, and get quality traffic to your website. In essence, this helps increase conversions.
Content marketing includes research and writing blogs, white papers, website or landing pages, infographics, videos, newsletters, emailers, case studies, and more. A fine mix of all these should exponentially boost a business’ conversion rate.
Content marketing helps increase the quality of your search engine optimization. Better your content quality, the higher your page stands the chance of ranking, and vice versa. Focus on quality over quantity.
A content marketing strategy is when multiple forms of content marketing – like infographics, videos, newsletters, emailers, and more - are used to attract, engage, and retain your target audience.
Content marketing cost differs based on the scope of work. Send us an email on contact@beingdigitalz.com so that we can get in touch with you and present you with the best offer.
Client expectations differ from company to company and so does a content marketing strategy. An increase in brand awareness, organic search results, website visitors, and leads are the effects of effective content marketing.
Businesses of all sizes – whether B2B or B2C – need content marketing to reach the right target audience and increase brand awareness, organic search results, website visitors, and leads.
Like other good things in life, content marketing too requires adequate time as there is an 8-step process involved. It starts from goal setting and ends with optimizing results – something that happens on a regular basis.
While the products, services, and target audience differ from business to business, the gist of content marketing remains the same – from process to types.
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